Wednesday, December 8, 2010

Psoriasis and Priorities

Psoriasis is a chronic autoimmune disease that is non-contagious, according to Wikipedia. It produces extra skin (thicker) with red blotches, white-scales or both. 

Those suffering from this disease, are certain to tire of the problems associated with it. But how valuable is the cure for a disease that returns?

Much earlier in my life I made simple commercials for a low-power television station. Now I view commercials with a caustic eye, critical of how they control viewer thought processes to reach their desired end. Either the producers are incredibly brilliant, we (viewers) are extremely dull-minded, or we are amazingly stupid. 

Take for example the advertisements of pharmaceutical companies. You are told the astounding results of their medication while showing you pictures of people without any disease living life to the fullest with large smiles of contentment. Producers want you to think their product will make everything wonderful again, regardless of whether we have just had a heart attach, or have death-causing Chronic Obstructive Pulmonary Disease (COPD).

Fortunately, the government requires them to tell you the negative side effects. This is more difficult for producers to overcome. But they do very well by using either our inattentiveness or our stupidity. The legal requirements are quickly met while continuing the barrage of images of 'cured' people with happy families in 2-second scenes of recreation. 

Were you listening or watching?

One drug that begins with the letter "S" is used to treat psoriasis. The producer creates thoughts of their drug giving perfect, beautiful skin. Quickly you are told the side effect could lead to death. 

Lead to death??? Friends, did he just say you could DIE if you that use their product??

How valuable is nice skin? Is dieing an acceptable cost to having pretty skin?? Will your skin look good as people file past your coffin??


Ok. We have a problem, and it is NOT our stupidity.

One problem is our dullness or inattentiveness. Jesus quoted Isaiah as saying the Jews were dull-hearted, not listening, and with closed eyes. The Apostle Paul told Christians from a Jewish background their dullness was limiting what he could teach them. 

The second (and MOST IMPORTANT) problem is losing track of what is important. Search for His kingdom and what is right. Re-establishing relationships with offending(-ed) brothers BEFORE attempting worship. Correcting self before correcting others. Loving God supremely. Being ready and willing to give.
An answer to our priority problems should begin with focusing on things above and not on things down here (COL 3:1-2).
What commercials have you seen that change your thinking? 
What experiences have you had at re-establishing priorities?
Please rate this blog, or kindly write a short comment or answer.

1 comment:

  1. Reminds me of the story about the a pot of warm water on the stove. The water gets warmer and warmer, then hotter and hotter. The frog does not notice the change and does not jump out...ends up cooking to death.

    These commercials are kinda like that...our senses are dull and we just get sucked in without even noticing or caring.


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